deinde

+green wine

Drink some wine while you save the planet. This new french wine, French Rabbit, is sold in the Tetra Prisma Pak. These Tetrapaks, weigh in at just 4% of the typical glass bottle. So, why not eat, drink and save the planet from more waste.

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+jetblue story booth

JetBlue is using a story booth for consumers to tell there JetBlue stories. This idea was created by JetBlue's advertising agency, JWT. The way it works is simple, walk in, tell your story and leave. The Story Booth is on a 10 city tour, starting in NYC at Rockefeller Center.

+sony mobizine

Sony Ericsson is launching a mobizine (mobile music magazine) to showcase the advertising capability of its new walkman. The mobizine will also allow consumer to interact with multimedia content.

Mobile communications agency Que Pasa will update content daily. The mobizine will be available to all mobile users.

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+search porn via mobile revisited

While checking my feeds on Bloglines today, I came across a post on MobHappy that adds further evidence to my previous post.

A recent European surveys had found that between 41% (Innocent Italians) and 67% (Suspicious Swedes) had snooped inside their partners’ phones for evidence of illicit hanky panky.

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+amex: consumer generated media

American Express has launched a promotion called 15 Second Clips that invites participants to submit a 15 second ads about their lives. The promotion is themed after My Life, My Card marketing campaign.

The Amex effort offers a highlight reel of the submissions on the 15 Second Clips site. The campaign judges are acclaimed directors Martin Scorsese and M. Night Shyamalan. I hope it goes better than Chevy's latest dibble in consumer generated media and I'm sure it will.

+nokia store

Nokia to open a "flagship" store in Chicago soon and then another later this year on Fifth Avenue in New York. This will allow Nokia to directly sell their US line of phones, including numerous high end phones to consumers with out having to go through a service provider. This is relatively un-heard of for manufacturers to sell directly to consumers in the US. Let's see how it works for Nokia.

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+blackberry film promotion

Columbia Pictures the BlackBerry as a new tool to promote their new movie, RV. They are offering a new gamed called RV Pile-Up.

In the game, players race across platform roads, divided into small tiles. As the player's RV moves across streets, it leaves behind a color trail. To move to the next level, players must turn every tile red before the allotted time expires.

The BlackBerry made since as a promotional tool due to it's involvement in the film.

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+today's internet boom

Interesting article by Kurt Andersen on today's internet boom.

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+skype to sell music

Skype has partnered with EMI Music Publishing (a song rights company) to sell music on Skype’s new retail website.

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+measuring new media

Some Nielsen veterans recently formed Interpret LLC, a new company designed to help plan, test, and measure new media. Interpret LLC was founded by Michael Dowling, Grant Johnson and Jason Kramer.

"Data without 'interpretation' is under-optimized," said Dowling. "In this digital media environment, tracking consumer attitude and usage data is never more important. Today, compelling content experiences are exploding, giving consumers greater choice with new technologies enabling more control and convenience. As a result, consumer behavior is not as predictable as it once was. Instead, it is evolving constantly. Interpret is the realization of our entrepreneurial drive to build a different type of market research company focused on pioneering cutting-edge methodologies and injecting creativity and strategic insight into a numbers-driven business."

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