Here is an article at Business Week about Flavorpill, an online publisher of a weekly email magazine covering a hand-picked selection of music, art, and cultural events. They currently publish weekly email magazines in NYC, LA, SF, Chicago and London. When they commissioned 10 artists to design ads for Budweiser Select to be placed on their own sites and weekly email magazines, they accidental became an agency according to Jon Fine. The ads have become liked so much, they will eventually become a multi-city outdoor campaign.
Thus a small media company started out selling its audience and cool quotient, which is old news, but ended up designing ads that will run more widely, which is new. Flavorpill's moves describe a fresh reality of marketing: The line between which entity creates media and which creates advertising is suddenly and strangely malleable.
I love Flavorpill... is my preferred newsletter! I m agree that in it media and advertising are linked in a very soft way
Posted by: ELMANCO / Stefano Ricci | 08 September 2006 at 06:47 AM