It appears Starbucks is opening a temporary arts and performance coffee house in NYC. It will be called the Starbucks Salon and will feature up-and-coming and established artists. The Salon will be open from September 8-17th and will feature Ursula Rucker, Jose Gonzalez and Jim Carroll.
This sounds a lot like Illy's Galleria Illy in SOHO, which was open from September to December of '05. They as well showcased original works of art and music, hosted provocative coffee-centric discussions and events and even premiered an original theatrical production.
I don't know, but sounds awfully similar.
that's lame of Starbucks. I'd say the more creative thinking they've done are the ads they've run in the NY Times. They are pulling back the curtain on a number of global issues. It's unique, original, and compelling for a company that size, but to go to NY with a pop us shop and copy Illy, and Target? That's weak.
Posted by: bigwnfan | 25 August 2006 at 06:30 PM