Let me preface this post, I meant to write this quite a while back. The idea came to me when I was setting up my annual fantasy football league. Here it is, why haven’t any fantasy football publishers/providers integrated twitter?
I mean, think about it, what’s the highlight of your league? Trash talking with all your friends… at least for me and my friends it is. Imagine being able to send updates to your group/league via SMS text messages from your weekly spot/bar (unless you have the DirecTV NFL Package). It may just be a NY thing, but most of my friends spend Sunday’s at a local neighborhood pub watching the action. You don’t have your computer, so you can’t check the group's message board. You can send individual text messages, but that isn’t any fun. Imagine being able to communicate with your entire group/league instantly throughout the day from your mobile.
As many as 18 million American’s play fantasy football every year. I would estimate twice as many play fantasy fútbol. That is a huge audience. I think the publisher that recognizes this opportunity first and partners/buys twitter could dominate the market in the coming years.